Wednesday, May 6, 2009

Is Nothing Sacred?

You're looking at a can of Sapporo beer, an inexpensive, fairly decent lager.
Fried Chicken Beer
Now Japanese beers often come in peculiar flavors. One I've seen a lot of lately is ginger beer -- not ginger-beer, but beer with ginger flavoring in it. That's not particularly bad, I suppose, by comparison to such nauseating American products as Pumpkin Cinnamon Beer.

But let's spell out the label here:

フライドチキン: Fu-rai-do Chi-kin
You got it, Fried Chicken Beer.

Fortunately, it turns out to be an ad. "If you're buying this beer at Family Mart, why not pick up some Family Mart fried chicken as well?" Nevertheless, I got a cold feeling in the pit of my stomach when I spotted this. I just had to buy a can, in the interest of science.

I'm actually sort of disappointed, though. I was all prepared to make clever, cutting remarks about the flavor.

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