Wednesday, May 6, 2009

Is Nothing Sacred?

You're looking at a can of Sapporo beer, an inexpensive, fairly decent lager.
Fried Chicken Beer
Now Japanese beers often come in peculiar flavors. One I've seen a lot of lately is ginger beer -- not ginger-beer, but beer with ginger flavoring in it. That's not particularly bad, I suppose, by comparison to such nauseating American products as Pumpkin Cinnamon Beer.

But let's spell out the label here:

フライドチキン: Fu-rai-do Chi-kin
You got it, Fried Chicken Beer.

Fortunately, it turns out to be an ad. "If you're buying this beer at Family Mart, why not pick up some Family Mart fried chicken as well?" Nevertheless, I got a cold feeling in the pit of my stomach when I spotted this. I just had to buy a can, in the interest of science.

I'm actually sort of disappointed, though. I was all prepared to make clever, cutting remarks about the flavor.

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Anonymous said...

I've had the dubious honor of consuming sausage pizza beer. It was not an advertisement for a pizza, but rather a pizza which had been crammed into the fermenter and left to pickle for several years. It's a miracle that I alive and typing this.

Leon Koh said...

will there be new updates?


Chris said...

Hi Leon, yes, soon there will be a few final posts. I've been agonizing about them too long, and it's time to put them up. But I no longer live in Kyoto, sad to say, so it's all nostalgia. You should, however, check out for all your way-cool Kyoto food information!